{
  "title": "Roof Soft Washing: instant estimate",
  "subtitle": "Pick a service and adjust the details. Prices update live.",
  "accent": "#004d40",
  "currencyCode": "USD",
  "locale": "en-US",
  "roundTo": 5,
  "items": [
    {
      "id": "roof",
      "label": "Roof soft wash (algae / moss)",
      "unit": "sq ft of roof",
      "low": 0.35,
      "high": 0.6,
      "min": 450,
      "qtyDefault": 2000,
      "qtyMin": 500,
      "qtyMax": 6000,
      "qtyStep": 100,
      "qtyLabel": "Roof area (\u2248 home footprint \u00d7 1.2 for typical pitch)"
    }
  ],
  "modifiers": [
    {
      "label": "Roof pitch",
      "type": "select",
      "options": [
        {
          "label": "Walkable (\u2264 6/12)",
          "factor": 1
        },
        {
          "label": "Steep (7/12\u20139/12)",
          "factor": 1.3
        },
        {
          "label": "Very steep (10/12+)",
          "factor": 1.6
        }
      ]
    },
    {
      "label": "Heavy moss removal",
      "type": "checkbox",
      "factor": 1.3
    },
    {
      "label": "Gutter clean while up there",
      "type": "checkbox",
      "add": 125
    }
  ],
  "note": "Sample prices for demo. Set your own. Final price confirmed after inspection.",
  "cta": {
    "type": "mailto",
    "email": "you@yourbusiness.com",
    "label": "Request my exact quote"
  }
}